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Mobile Apps: A New Age of (Re-) Engagement download premium version original top rating star

Mobile Apps: A New Age of (Re-) Engagement
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You've got an App. It works well. It's being downloaded. Job done? Many marketers seem to think so but this is actually just the beginning.  25% of all apps are used just once after download, then discarded. Comparatively few apps enjoy regular and valuable usage.

This first edition of Think with Google Live looks at the strategies and marketing initiatives helping brands succeed on app re-engagement – as well as unearthing some of the common pitfalls.

*Share your questions and comments using #ThinkLive  for a chance to see them answered live during the Hangout on Air!*

Moderated by Jon Mew, Chief Operating Officer, IAB UK.

With:
Matthew Goldhill, Creative Strategist, Mobile 5
David Sandler, Global Account Director, Fetch
Max Macintosh, Speacialist Agency Head, Google
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Mobile Apps: A New Age of (Re-) Engagement

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